The most common questions of digital marketing freshers are:-
- Is SEO a good career choice to make?
- Are SEO jobs well paid?
- How to get SEO Jobs or projects?
Working in the SEO industry offers you maximum flexibility – work from an office or suitable locations of yours, part-time or full-time employment, work for your own business, even work for small business clients or the bigger ones.
If you are passionate about Internet browsing and digital marketing, SEO can be a great industry to work in as the SEO market is immense globally.
The people who say SEO is dead, probably have minimal knowledge about SEO or maybe they are unaware of the amount of daily searches in search engines.
The recent stats of Google shows that above 2 trillion searches happened in 2021. The average person searches for 3-4 queries each day which makes around 5.6 billion searches everyday.
So you decide whether SEO is dead or alive?
I am here to tell you more about whether you should consider the SEO industry as a career choice or not so that you can have great ideas about this field.
Apart from this, by the end of this blog I am sure you’ll have pretty good knowledge about the salary structures of SEO jobs, how to get the projects of SEO and many more.
So stay tuned and start with understanding a few basic concepts of digital marketing.
Don’t worry I promise I won’t bore you by making you understand the deep concepts of digital marketing. Maybe later I will create a separate article on digital marketing concepts.
But before diving too deep into the SEO industry it is important to understand a little bit about digital marketing.
Introduction to Digital Marketing
Digital marketing is some technique in which any product or service is promoted or sold through digital devices like computers, laptops, mobile phones, tablets, etc. It is also known as Internet or online marketing.
During the early 90’s, digital marketing came into the picture.And by 2000’s perception of doing marketing globally was entirely changed.
Digital marketing is basically divided into seven types.
Used in link building or generating organic traffic.
Used during paid marketing strategies.
Any kind of content (blogs, guest blogging, videos, case studies, infographics, and many more) comes under content marketing.
The oldest and most used form of communication to send out or ask information regarding any service.
Social media marketing
Marketing efforts to promote through social media channels (WhatsApp, YouTube, Facebook, LinkedIn, etc.)
Affiliate answer a commission for marketing other company’s services or products
Earning traffic by putting up your products in E-commerce websites comes under E-Commerce marketing.
Why is SEO important in Digital Marketing?
In this evolving digital Era, it is important that you stay ahead of your competitors. And for staying ahead, Ranking is the factor to consider for getting success.
SEO(Search Engine Optimisation) is important because it makes your pages or website more visible in SERPs(Search engine result pages). It gives you more organic traffic and more opportunities to find relevant customers.
SEO is free of paid marketing techniques which makes it pocket friendly. This strategy is used for making websites more mobile friendly which increases good User experience as most of the people are searching their query through their mobile phones.
Constantly and wisely working on SEO techniques will surely bring success in digital marketing.
Importance of SEO for business
As you have understood the importance of SEO in digital marketing, now let’s move to the next part i.e SEO importance for business.
Website visibility is directly connected to ranking and SEO is the pathway of visibility. By implementing proper SEO techniques visibility of your website increases in SERPs, as a result ranking also improves.
Apart from on page SEO techniques, you can use local SEO to show the geographical location of your business firm which increases online visibility. It is pretty much important to increase the organic ranking of websites in SERPs.
SEO helps to increase traffic once you have enough visibility and rankings.
After higher ranking of sites, more businesses or prospects are likely to see your offered services and products. This increases organic traffic which is very important for a business.
On-page search engine optimization creates a positive user experience for your websites. And how do you do all of that? By increasing website’s page load speed, providing relevant and authoritative content, designing responsive web design.
Decrease in page load speed will increase the bounce rate which will get converted into lower conversions.
By doing all of these things, You can generate a good amount of backlinks which can be helpful to your business too.
Types of SEO Jobs
There are various types of SEO jobs available globally. You can work as a freelancer for various organizations or agencies, work as a full-time staff or part- time employee for small and big firms.
Here is a list of SEO jobs presented to you:-
- SEO trainer
- SEO Content Writer
- SEO executive
- SEO consultant
- SEO specialist
- SEO analyst
- SEO strategist
- SEO account manager
- SEO director
- Link builder
The above are the list of all types of SEO jobs. There are plenty of job opportunities out there globally. Before giving an interview for a particular role, make sure to go through the job description.
The average SEO earning can start at between 2 – 2.5 lacs per annum for freshers. As they increase their professional experience the same SEO earning can go upto 11 – 14 lacs per annum.
Now the question must be coming to your mind, what are the skills required for SEO jobs or projects? Let’s discuss that.
What skills are required for SEO?
The art of SEO isn’t taught in any school or colleges in India.If you are looking for an SEO job or trying to run an SEO marketing campaign there are certain SEO skills required to do it.
Although there is no fixed list of skills, but below are the basic skills an SEO professional must possess.
Conceptual thought process
There is no mathematics used in SEO. An SEO professional must be good in examining own vs. competitors campaigns.
It is very important to see unique solutions from multiple angles by conceptual thoughts.
There are a lot of rises and downs in the SEO industry. Google always changes its algorithms as per recent trends.
It is therefore required to stay aware of those facts and a good sense of humor can be quite productive.
Speaking and Writing Skills
An SEO expert should have pretty good speaking and writing skills who can use speaking skills to speak with the clients and team members to do the right SEO thing.
Also they should be good in creative writing too for creating high valuable contents.
An SEO professional must know what things require less time like editing any content, various things like creating content or generating backlinks takes a lot of time.
As per the work and deadlines, SEO professionals should give each work considering effective priority management.
Research and Analysis
An SEO expert should be good in the research department as research is very important while running an SEO campaign. As per research they can go with the selected keywords.
They also should be advanced enough to pull the analytical data for measuring success and failures of SEO campaigns.
It is not essential for SEO professionals to design a proper website. but they should understand the basics of responsive web design and writing optimized meta tags.
As per the proper alignment structure, and meta descriptions search engines will give emphasis to your website.
All right now you have few ideas about SEO jobs and SEO skills. Take a look at how to get SEO projects.
How to get SEO projects?
There are few ways you can get good SEO projects to work with.
Build your own website
A website is the first step for approaching the clients to get SEO projects. There can’t be a better medium than your own website to showcase your previous work.
Know your audience and create high quality content
Do your thorough research online and offline (if possible). Get to know your targeting audience and as per that create relevant & high-quality content in your website.
Optimize for on-page and off-page SEO for better rankings. All these stuffs will help you to reach out to your prospects pretty much faster.
Organize LinkedIn profile
Use nice catchy on page Optimized headlines. Give a brief description about your previous work experiences, achievements, clients, etc. Try to complete every section of your profile.
Consistently try to be active on this platform by posting good short contents and follow people of your niche to see what kind of content they are sharing all the time.
You can use the LinkedIn platform to tell your clients you are looking out for SEO projects.
Create Account and Start Bidding on freelancing websites
There are many sites available out there who provide freelancing SEO projects like people per hour, upwork, aquant, freelancer, etc. These kinds of sites are extremely beneficial for getting new businesses and for the people searching SEO freelancing projects.
Create accounts on all these platforms. Get to know which platforms are working best for you by updating your previous work and start bidding for the SEO projects.
Send out emails on a regular basis to recruiters mentioning you are looking for projects of SEO. Have some patience as you won’t be getting results overnight.
Run Google ads
If you are selling some products or services it’s better to create Google ad campaigns. People looking out for relevant products or services will click on the ad to directly land on your website so that they can have a look at your products and if interested, they may end up buying them too.
Don’t make this mistake by not making your website mobile friendly. Check the mobile Optimisation by various online tools available.
Mobile Optimization is required as this can have a huge effect on search engine rankings.
Closing thoughts: Is SEO a good career?
Nowadays, people are switching their old traditional ways of doing business towards new ways of online marketing. Usage of mobile applications is increasing. Which is why SEO jobs are becoming more popular day by day.
If you are looking for a SEO job, remember there are tons of opportunities in India and outside too providing good SEO earning for freshers as well as experienced candidates.
If you are looking out for a SEO business to start with, there can be no better time than this to start the business. But you need to be experienced enough to run a startup. Many of the businesses or agencies are looking out for SEO services to be taken care of.
If On-page and Off-page SEO techniques are implemented in the correct way, Success is not far away.
What is SEO?
SEO(Search Engine optimization) means optimizing page or online content so to make it appear at the top of Search engine result pages for specific keywords. SEO is used to increase the quality of organic traffic.
What are Keywords in Digital Marketing?
A keyword is a word or phrase typed into search engine by internet users to get clarifications regarding their queries. The most fundamental element of SEO is Keyword.
Is SEO a good career choice?
Yes, SEO is a pretty good career choice in 2022 and in the upcoming years only if you are passionate about internet marketing. There are huge number of opportunities out there in SEO industry who are actively looking for SEO professionals.
Check out my other blogs–
Guide to SEO:- https://diginitish.com/what-is-seo-and-how-it-works/
SEO Content Writing tools:- https://diginitish.com/seo-content-writing-tools/
SEO content writer interview questions:- https://diginitish.com/seo-content-writer-interview-questions/